Project Management Professional (PMP) — Question 449

A company has started developing a new product. During execution the project team notices that another competitor has launched a product with very similar functionalities and a cheaper market price.
What should have been done differently to avoid this scenario?

Answer options

Correct answer: A

Explanation

The correct answer is A because releasing a minimum viable product (MVP) allows for early market feedback, identifying competitive threats and adjusting strategy accordingly. Options B, C, and D focus on internal processes rather than engaging with the market, which would not directly address the issue of competitor actions.