Program Management Professional (PgMP) — Question 64

The program manager must define the program and understand the organization's target market and customer needs.
What should the program manager do first?

Answer options

• A. Brainstorm with the program team to decide on the definitions of the target market.
• B. Meet with peers to identify the company's competitors in the target market.
• C. Meet with the project managers to identify the target market.
• D. Work with the program sponsor to assess the needs of the target market.

Correct answer: D

Explanation

The correct answer is D because working with the program sponsor ensures that the program manager has a clear understanding of the target market's needs, which is crucial for defining the program effectively. Options A, B, and C do not directly address the foundational understanding of customer needs, making them less effective initial steps.