Program Management Professional (PgMP) — Question 279

An ice cream company wants to introduce a new flavor to a new market. The executive sponsor requests a sampling for the test market and the sample group provides negative feedback. As this type of program had previously been conducted by the company, the program manager questions whether similar results were experienced during testing.
What should the program manager do next?

Answer options

Correct answer: D

Explanation

The program manager should review the PMIS for lessons learned, as it will provide valuable insights from past experiences that can inform the current situation. Documenting results or contacting R&D might provide information, but they won't directly address the specific feedback issue. Facilitating another test market sampling without understanding previous outcomes could lead to repeating mistakes.