Program Management Professional (PgMP) — Question 182

A company's marketing department fails an internal compliance audit. To comply with the auditor's remediation plan, the legal department mandates that a content management system (CMS) be implemented. After initiating the program for CMS implementation, the program manager discovers that the marketing department has already preselected which CMS technology will be implemented.
What should the program manager do to ensure the success of the program?

Answer options

• A. Meet with the vice president of purchasing to discuss the risks associated with preselecting a solution before the requirements have been gathered
• B. Host a kick-off meeting; request preliminary requirements from the marketing department; conduct a design session; present the steering committee with a solution that meets the requirements; and meet with interested vendors
• C. Ask a senior marketing executive to act as the program sponsor and participate on the steering committee; require steering committee representation from the IT, legal, and other key departments; validate that the chosen solution meets the requirements
• D. Initiate the program and begin a formal request for proposal (RFP) to validate the chosen solution and gain the confidence of the legal department

Correct answer: B

Explanation

The correct answer is B because it emphasizes collaboration with the marketing department to gather requirements and involve stakeholders early in the process, which is crucial for the program's success. Option A does not directly engage with the marketing team or the solution, while C, although valuable, may lead to misalignment with the preselected CMS. Option D might not address the immediate needs of gathering requirements effectively.