Certified Associate in Project Management (CAPM) — Question 205

A business manager wants to start a project to launch a new product. How should the manager initiate the project?

Answer options

Correct answer: C

Explanation

The correct answer is C because preparing a detailed business case ensures that the project objectives and success criteria are clearly defined, which is essential for guiding the project. Options A and B focus on execution and scope but lack the foundational strategy that a business case provides. Option D, while discussing market alternatives, does not initiate the project effectively.