Microsoft Dynamics 365 Fundamentals (CRM) — Question 169

A company uses lead scoring models with Dynamics 365 Customer Insights - Journeys.

You need to identify actions that affect lead scores.

Which two actions should you identify? Each correct answer is a complete solution.

NOTE: Each correct selection is worth one point.

Answer options

• A. webpage visits
• B. phone calls
• C. form submissions
• D. event payments

Correct answer: A, C

Explanation

Webpage visits and form submissions both directly indicate engagement and interest from potential leads, thereby impacting their scores positively. In contrast, phone calls and event payments may not be as directly linked to the scoring model's parameters related to lead engagement.