Certificate in Business Data Analytics (CBDA) — Question 47

An analytics team has completed some initial data analysis but is considering revising their research question based on their analysis findings. The team was concerned the original question was too broad.
What outcome would lead the team to have this concern?

Answer options

• A. Difficult to identify the KPIs to measure
• B. The source data sets could not be merged
• C. Data the team had planned to use was not available
• D. Data once analyzed had significant data quality issues

Correct answer: A

Explanation

The correct answer, A, indicates that if the team struggles to identify the key performance indicators (KPIs), it suggests that the original question may be too broad. Options B, C, and D refer to specific data issues that do not directly relate to the clarity or focus of the research question.