Certificate in Business Data Analytics (CBDA) — Question 48

The analytics team has been asked to assess sales data from their company’s website with the hopes of providing insights to help increase online sales. It’s the first time the team is looking at this specific data and they are concerned about the quality of data that has been captured.
They decide to use the following approach as the next step:

Answer options

• A. Trend Analysis
• B. Classification analysis
• C. Data Analysis
• D. Exploratory analysis

Correct answer: D

Explanation

Exploratory analysis is the most appropriate approach in this scenario as it allows the team to investigate the data, identify patterns, and understand its quality before making any conclusions. Trend Analysis, Classification analysis, and Data Analysis are more focused on specific outcomes or methods and may not address the initial concerns about data quality as effectively as exploratory analysis does.