Certificate in Business Data Analytics (CBDA) — Question 46

A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market.
From a SMART target perspective, what is missing?

Answer options

• A. T - The increase should be seen sooner
• B. A - It is too easy of a target to attain
• C. S - There is no mention of which product group/line the target pertains to
• D. R - Since competition is high, focus should be on increasing customer base and not on ARPU

Correct answer: C

Explanation

The correct answer is C because SMART goals require specificity, and the question does not clarify which product group the target applies to. Options A, B, and D address other aspects of SMART goals but do not fulfill the requirement for specificity in this context.