Certificate in Business Data Analytics (CBDA) — Question 45

A job satisfaction survey is being developed. Half of the employees will be asked the question “Do you enjoy working in your workplace?” The other half will be asked “Do you like the current work benefits?”. The business analyst raises concern over the survey.
What is concerning to the business analyst?

Answer options

• A. Validity
• B. Reliability
• C. Reproducibility
• D. Precision

Correct answer: A

Explanation

The business analyst is likely concerned about validity because the two questions assess different aspects of job satisfaction, which could lead to inconsistent findings. Reliability, reproducibility, and precision are important but do not directly address whether the survey accurately captures the intended measure of job satisfaction.