Certificate in Business Data Analytics (CBDA) — Question 16

A consumer goods manufacturer has recently completed an analytics study to understand how to improve its operational excellence. From the top highlights, online sales outperformed other channels in sales growth and there was a direct relationship between positive customer reviews and increased internet sales.
Which strategic business decision may be logically derived from these results?

Answer options

• A. Improve operational efficiencies
• B. Improve quality of the products
• C. Encourage customers to complete online reviews
• D. Create an empowered and collaborative work culture

Correct answer: C

Explanation

The correct answer is C because encouraging customers to leave online reviews can directly enhance internet sales, as indicated by the study's findings. While improving operational efficiencies (A) and product quality (B) are beneficial, they do not directly address the relationship between reviews and sales. Option D focuses on workplace culture, which, although important, is not linked to the sales growth findings presented.