Certificate in Business Data Analytics (CBDA) — Question 15

Interested in building out the analytics capability based on the positive results obtained by past analytics efforts, the Chief Marketing Officer (CMO) pitches the idea of using analytics to guide future decision making across the enterprise.
Before allocating budget to build up an enterprise analytics practice, the decision makers should:

Answer options

• A. Request that a small team be assembled to brainstorm a list of capabilities to develop with any approved monies
• B. Identify the sponsor and a project manager who can collaborate on the development of the project charter
• C. Determine if the company has the sufficient resources to build up the analytics practice
• D. Oversee the completion of up-front analysis to determine how value can be achieved through an enterprise-wide analytics practice

Correct answer: D

Explanation

The correct answer is D because conducting upfront analysis is crucial for understanding the potential value an enterprise-wide analytics practice can deliver. Options A, B, and C are all important steps but come after establishing a clear understanding of the value and direction of the analytics initiative.