Certificate in Business Data Analytics (CBDA) — Question 17

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.
What does this mean?

Answer options

• A. Notes on assumptions and unavailable data for analysis
• B. A narrative that supports insights with additional context and draws correlations
• C. The data tables that support the visuals and help answer questions
• D. Commentary around why each graphic was selected to provide additional context

Correct answer: B

Explanation

The correct answer is B because a narrative provides the necessary context that links the insights to the data, helping to explain what the visuals mean. Options A, C, and D focus on different aspects of the report but do not capture the essential role of a narrative in providing deeper understanding and connections between the data and insights.