Certification of Capability in Business Analysis (CCBA) — Question 310

There are four methods to generate a business need in an organization. Which approach would an organization use when there's recognized competition in the marketplace?

Answer options

• A. From the bottom up
• B. From external drivers
• C. From middle management
• D. From the top down

Correct answer: B

Explanation

The correct answer is B, as external drivers such as competition directly influence the need for business initiatives. The other options primarily focus on internal sources or leadership structures, which are less relevant in situations where market competition is the primary motivator for change.