Certification of Capability in Business Analysis (CCBA) — Question 170

As part of a strategic initiative, a bank decides to expand operations to a new country where the most commonly used language is Spanish. The bank's current mobile application only supports English. The organization initiates a project to provide local language support for the app. From which level did the business need originate?

Answer options

• A. Middle management
• B. External drivers
• C. Bottom up
• D. Top down

Correct answer: C

Explanation

The correct answer is C, as the need for local language support likely originated from the grassroots level, driven by customer demands or feedback. The other options do not align with the scenario, as middle management and top-down initiatives typically involve directives from higher levels of the organization, while external drivers refer to outside factors rather than internal needs.