Certified Business Analysis Professional (CBAP) — Question 114

Yolanda is the web designer for your company and you are the business analyst. You are working with Yolanda on a new website that your company will host.
You'd like for her to create a mock-up of the website without spending much time on the actual workings behind the web interface. You'd like for her to show the customer how the website will look, some idea of the functionality of the website, and some basic graphics and colors so the customer can see the direction of the project.
What type of prototype are you asking Yolanda to create?

Answer options

Correct answer: D

Explanation

The correct answer is D, the Horizontal prototype, as it focuses on displaying the overall layout and design of the website without getting into the specific functionalities. A Mock-up prototype (A) typically refers to a static representation, while a Vertical prototype (B) emphasizes deep functionality in one area, and a Storyboard prototype (C) narrates the user's journey rather than focusing on the site’s visual aspects.