Google Ads Fundamentals — Question 5

A keyword with a very low click through rate (CTR) will usually receive:

Answer options

• A. Impressions only on the Google Search Network.
• B. A low average cost-per-click (CPC) on Google search.
• C. More impressions on the Google Display Network.
• D. A low Quality Score on the Google Search Network.

Correct answer: B

Explanation

The correct answer is B because a low CTR can lead to a reduced average CPC as advertisers may be paying less for clicks. Options A and C are incorrect because low CTR does not specifically correlate with impressions on either network, and option D is also incorrect as a low CTR actually contributes to a lower Quality Score, not a good one.