Google Ads Fundamentals — Question 6

Negative keywords can help advertisers target their ads to potential customers and increase:

Answer options

• A. Their campaigns' daily budget recommendations.
• B. The click through rate (CTR) of their ads.
• C. The amount of impressions served.
• D. Number of relevant Display Network placements.

Correct answer: B

Explanation

The correct answer is B because negative keywords allow advertisers to filter out irrelevant traffic, thereby improving the relevance of their ads and increasing the click-through rate (CTR). Options A, C, and D do not directly relate to the benefits of using negative keywords, as they focus on budget, impressions, and placements, which are not the primary outcomes of targeting with negative keywords.