Google Ads Fundamentals — Question 4

Phrase match triggers an ad to appear when a search query:

Answer options

• A. Precisely matches a synonym of the keyword
• B. Includes words that are related to the keyword.
• C. Includes the keyword in its exact sequence.
• D. Precisely matches the translation of the keyword.

Correct answer: A

Explanation

The correct answer is A because phrase match specifically triggers ads for searches that match synonyms of the keyword. Options B, C, and D do not accurately describe the phrase match criteria, as B relates to related terms, C refers to exact wording, and D concerns translations.