Google Ads Fundamentals — Question 10

Grouping similar keywords together in an ad group will:

Answer options

• A. Keep an advertiser's average cost-per-click (CPC) within a narrow range
• B. Allow an advertiser to create ads relevant to those keywords
• C. Ensure that the ads and keywords in that ad group are approved.
• D. Allow an advertiser to use only broad match keywords.

Correct answer: B

Explanation

The correct answer is B because grouping similar keywords allows for the creation of ads that are directly relevant to the grouped terms, enhancing ad performance. The other options do not accurately reflect the purpose of keyword grouping; for instance, A relates to cost management rather than relevance, C pertains to approval processes not influenced by grouping, and D incorrectly suggests a limitation on keyword matching types.