Google Ads Fundamentals — Question 9

An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:

Answer options

• A. Contain words that are duplicated in a display campaign.
• B. Generate many clicks and conversions.
• C. Generate many impressions very few conversions.
• D. Contain more than two words in the phrase.

Correct answer: C

Explanation

The correct answer is C because a high number of impressions with few conversions indicates that the keywords are not effective in generating direct responses. Options A, B, and D do not inherently suggest that the keywords are ineffective for a direct response campaign.