Google Ads Fundamentals — Question 11

An advertiser wants to show for the query chocolate bars when users search on chocolate bars with no other words in the query. What should the advertiser place on each side of the keyword?

Answer options

• A. [Square brackets]
• B. "Quotation marks"
• C. (parentheses)
• D. Commas,

Correct answer: A

Explanation

The correct answer is A. [Square brackets] are used in keyword targeting to ensure that the ad shows only when the exact phrase 'chocolate bars' is searched. Options B, C, and D do not serve this specific purpose; quotation marks would allow for variations, parentheses are not used for this type of targeting, and commas are irrelevant in this context.