Cisco Customer Success Manager (DTCSM) — Question 22

Which two steps in the customer lifecycle approach are owned by the sales and marketing team? (Choose two.)

Answer options

• A. Experience
• B. Evaluation
• C. Awareness
• D. Deployment
• E. Adoption

Correct answer: B, C

Explanation

The correct answers are B (Evaluation) and C (Awareness) because these stages focus on how potential customers learn about and assess a product or service, which falls under the responsibilities of sales and marketing. The other options, such as A (Experience), D (Deployment), and E (Adoption), pertain more to post-sale interactions and product usage, which are typically outside the direct purview of sales and marketing teams.