ServiceNow Certified Implementation Specialist – Customer Service Management — Question 235

For an implementation supporting a business and its customers, which business model should be used?

Answer options

• A. B2B2C
• B. B2B2B
• C. B2C
• D. B2B

Correct answer: A

Explanation

The B2B2C model is ideal as it allows a business to sell its products or services to another business, which then sells them to the end customers. This model supports direct engagement with customers while still involving a business intermediary. The other options, such as B2B2B, B2C, and B2B, do not sufficiently address the dual focus on both the business and its customers.