Salesforce Certified Sales Cloud Consultant — Question 145

Cloud Kicks needs to implement a group of Campaigns that are related to a specific marketing initiative to report on success.

What should a consultant recommend to meet the requirement?

Answer options

• A. Use the existing Parent Campaign field.
• B. Create a custom Campaign Group object.
• C. Use a Marketing dashboard from the AppExchange.
• D. Create a custom Campaign Purpose field.

Correct answer: B

Explanation

The correct answer is B because creating a custom Campaign Group object allows for the organization and reporting of related campaigns effectively. The other options do not provide a structured way to group campaigns specifically for tracking a marketing initiative's success.