Salesforce Certified Sales Cloud Consultant — Question 11

The Sales Director at Cloud Kicks noticed that while Lead conversion rates were high, Opportunities were not moving through the sales cycle. Many of the contacts that were converted had no phone, email, or background information captured.
Which three solutions can be used to improve the quality of Leads being converted? (Choose three.)

Answer options

• A. Mandate that all Lead data must be reviewed prior to being created in Salesforce.
• B. Review Lead conversion mapping to ensure necessary fields are mapped correctly.
• C. Create a validation rule to check that necessary information is complete upon Lead conversion.
• D. Implement a trigger that warns the user of incomplete information during Lead conversion.
• E. Update web-to-lead forms to require input fields be completed prior to submission.
• F. Schedule a report that notifies Lead owners daily of Leads with incomplete information.

Correct answer: B, D, E

Explanation

Option B is correct as reviewing Lead conversion mapping ensures that all essential fields are properly connected, which is vital for effective conversion. Option D is beneficial as it prompts users about missing data during the conversion process, enhancing data quality. Option E helps by enforcing form completion before submission, thus preventing incomplete Leads. The other options either do not directly contribute to improving Lead quality or are less effective compared to the chosen solutions.