Salesforce Certified Marketing Cloud Email Specialist — Question 95

The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?

Answer options

• A. Create a list of inactive subscribers and suppress them from campaigns.
• B. Create a re-engagement campaign for inactive subscribers asking to opt-in again.
• C. Remove inactive subscribers from the target population.
• D. Create a re-engagement campaign for all subscribers asking to opt-in again.

Correct answer: B

Explanation

The correct answer is B, as a re-engagement campaign specifically targets inactive subscribers to encourage them to opt-in again, thus potentially increasing their engagement. Option A and C focus on excluding inactive subscribers, which does not help in increasing engagement. Option D, while it includes all subscribers, is less targeted and may not effectively re-engage those who are inactive.