Salesforce Certified Marketing Cloud Email Specialist — Question 79

The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should be used? (Choose two.)

Answer options

• A. Offer a special discount for opening the email.
• B. Use a large sample size.
• C. Wait at least 24 hours before declaring a winner.
• D. Test multiple variations concurrently.

Correct answer: B, C

Explanation

Using a large sample size (B) is essential in A/B testing as it ensures the results are statistically significant. Waiting at least 24 hours before declaring a winner (C) allows for a more accurate assessment of engagement over time. Offering a discount for opening the email (A) may skew results, and testing multiple variations concurrently (D) can complicate the analysis of results.