Salesforce Certified Marketing Cloud Email Specialist — Question 78

A marketer plans to send a Commercial email.
Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)

Answer options

• A. Include a phone number to call.
• B. Include the mailing address of the sender.
• C. Ensure an opt-out link is present.
• D. State why the subscriber is receiving the email.

Correct answer: B, C

Explanation

The correct answers are B and C because the CAN-SPAM Act requires that commercial emails include the sender's physical address and an opt-out mechanism for recipients. Options A and D are not mandated by the Act, thus they do not meet the compliance criteria.