Salesforce Certified Marketing Cloud Email Specialist — Question 71

A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage
Subscriptions, Profile Center, and One-Click Unsubscribe. The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)

Answer options

• A. Subscriber can choose to be unsubscribed from all NTO publications.
• B. Subscriber can choose which publications to unsubscribe from.
• C. Subscriber can choose to be removed from the data extension.
• D. Subscriber can choose to resubscribe to the list used for the send.

Correct answer: A, B

Explanation

The correct answers are A and B because, with the default subscription center, the subscriber can choose to unsubscribe from all publications or selectively unsubscribe from specific ones. Options C and D are not applicable in this context, as the One-Click Unsubscribe feature does not provide choices related to data extensions or resubscribing.