Salesforce Certified Marketing Cloud Email Specialist — Question 70

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.

Which Journey Builder activity should NTO use?

Answer options

• A. Scoring Split
• B. Engagement Split
• C. Frequency Split

Correct answer: B

Explanation

The correct answer is B, Engagement Split, because it allows the segmentation of customers based on their level of engagement. Options A and C do not specifically address the engagement level of customers; Scoring Split focuses on scoring metrics, while Frequency Split deals with the frequency of interactions.