Salesforce Certified Marketing Cloud Email Specialist — Question 59

Northern Trail Outfitters' marketing department wants to review last year's holiday engagement to this year's engagement.

What should they use to access the historical engagement data?

Answer options

• A. SQL activity using data views
• B. Audit Trail extract
• C. Tracking Data extract

Correct answer: C

Explanation

The correct answer is C, Tracking Data extract, as it provides the necessary historical engagement data for analysis. Options A and B are not suitable for this purpose; SQL activity using data views is typically used for real-time data queries, while Audit Trail extract focuses on tracking changes rather than engagement metrics.