Salesforce Certified Marketing Cloud Email Specialist — Question 58

A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.

What should the marketer do to accomplish this?

Answer options

• A. Create CloudPages to collect and subscribe users.
• B. Leverage Social Studio to capture email addresses.
• C. Use Journey Builder to build an audience using Ad Studio.

Correct answer: B

Explanation

The correct answer is B because Social Studio is specifically designed to manage and analyze social media interactions, allowing marketers to capture email addresses from social channels. Option A is incorrect as CloudPages are primarily used for landing pages and forms, and option C does not directly address the need to capture email addresses from social media.