Salesforce Certified Marketing Cloud Email Specialist — Question 54

Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension. They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?

Answer options

• A. Query Activity
• B. Filter Activity
• C. Synchronized Data
• D. Data Filter

Correct answer: A

Explanation

The correct answer is A. Query Activity because it allows for creating segments based on specific criteria while preserving existing data. Options B (Filter Activity) and D (Data Filter) do not provide the capability to add or update data without overwriting. Option C (Synchronized Data) is unrelated to segmenting data in this manner.