Salesforce Certified Marketing Cloud Email Specialist — Question 53

Northern Trail Outfitters needs to use a point-and-click tool to test segmentation rules and verify that the correct subscribers are included in the segment. They will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

Answer options

• A. Data Filter
• B. Filter Activity
• C. SQL Query Activity
• D. Filtered Group

Correct answer: B, D

Explanation

The correct tools for testing and configuring segments are Filter Activity (B) and Filtered Group (D). Filter Activity allows for the application of segmentation rules, while Filtered Group helps in managing and automating the segments. Data Filter (A) and SQL Query Activity (C) are not point-and-click tools suitable for this specific requirement.