Salesforce Certified Marketing Cloud Email Specialist — Question 43

An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

Answer options

• A. Use the Import Activity to overwrite the records in the data extension.
• B. Use the Import Wizard to add new records into the data extension.
• C. Use the Import Wizard to overwrite the records in the data extension.
• D. Use the Import Activity to add new records into the data extension.

Correct answer: A

Explanation

Option A is correct because using the Import Activity to overwrite records ensures that the data extension reflects the most current registration information. The other options either add new records or use the Import Wizard, which is less efficient for updating existing records compared to the Import Activity.