Salesforce Certified Marketing Cloud Email Specialist — Question 42

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?

Answer options

• A. Create a scheduled automation to import the file on a recurring basis with store information.
• B. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
• C. Create an automation to begin when information changes on a store object using a workflow rule.
• D. Create a file drop automation to initiate when the store's data extension is updated via import.

Correct answer: B

Explanation

Option B is correct because it allows for an automation to be triggered specifically when the updated store information file is placed in a designated location, ensuring timely updates. The other options either imply unnecessary regular updates (A), trigger based on conditions that may not directly relate to store changes (C), or rely on data extension updates that may not happen frequently enough (D).