Salesforce Certified Marketing Cloud Email Specialist — Question 16

A marketer wants to use personalization strings to create individualized content for an upcoming send.
Which three items should the marketer know when using personalization strings? (Choose three.)

Answer options

• A. Personalization strings are limited to profile attributes.
• B. When using subscriber data, the attribute or field should have a default value.
• C. Personalization strings are case sensitive.
• D. Personalization strings can appear in the subject line or body of the email.
• E. Personalization strings are enclosed by double percent symbols.

Correct answer: B, D, E

Explanation

Option B is correct as it emphasizes the necessity of having a default value for attributes when using subscriber data. Option D is also right because it states that personalization strings can be included in both the subject line and email body, while E correctly notes that these strings are enclosed by double percent symbols. Options A and C are incorrect as they incorrectly limit the use of personalization strings and don't mention their case sensitivity in the correct context.