Salesforce Certified Marketing Cloud Email Specialist — Question 15

Northern Trail Outfitters (NTO) sends a hiking newsletter to an audience that has opted to receive messages about hiking. They have noticed in the last six months their open and click rates have been trending lower. NTO wants to reverse this trend.
How should they improve their engagement rates with unengaged subscribers?

Answer options

• A. Remove them from the list
• B. Request they resubscribe
• C. Send emails more frequently
• D. Send emails less frequently

Correct answer: B

Explanation

The correct answer is B because requesting that unengaged subscribers resubscribe can help re-establish interest and ensure that only those who genuinely want to receive the newsletter remain on the list. Option A is incorrect as removing subscribers does not address engagement issues, while options C and D do not tackle the root cause of the low engagement rates.