Salesforce Certified Marketing Cloud Email Specialist — Question 13

Northern Trail Outfitters sends a broadly targeted promotional email and notices a very high bounce rate compared to their typical sends.
What could be causing this spike in bounces?

Answer options

• A. They have sent too many emails recently around the same promotion.
• B. They sent on a day with high email volume like black Friday.
• C. They used "FREE" in the promotional content.
• D. They sent to a large number of unengaged subscribers.

Correct answer: D

Explanation

The correct answer is D because sending emails to a large number of unengaged subscribers can lead to a higher bounce rate, as these addresses are often invalid or inactive. Options A and B may influence delivery rates but do not directly cause bounces, while option C, while it might trigger spam filters, is less likely to be the cause of a spike in bounces compared to targeting unengaged recipients.