Salesforce Certified Marketing Cloud Email Specialist — Question 12

Northern Trail Outfitters (NTO) needs to create a sendable data extension that will contain its customers' information. NTO's customers are identified by a unique alphanumeric Customer ID, and Email Address is a required field.
How should the data extension be configured?

Answer options

• A. Customer ID is Primary Key and relates to Subscriber ID
• B. Email Address is Primary Key and relates to Subscriber Key
• C. Customer ID is Primary Key and relates to Subscriber Key
• D. Email Address is Primary Key and relates to Subscriber ID

Correct answer: C

Explanation

The correct answer is C because the Customer ID serves as the unique identifier for each customer, making it suitable as the Primary Key. Additionally, it should relate to the Subscriber Key, which is the unique identifier for subscribers in the system. Options A and D incorrectly relate Customer ID and Email Address to Subscriber ID, while option B incorrectly assigns Email Address as the Primary Key.