Salesforce Certified Marketing Cloud Email Specialist — Question 124

A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation. They added new fields to the Contact object for new marketing needs.

Which first step should the customer take to ensure the new fields are available to segment on in Marketing Cloud?

Answer options

• A. Edit the fields in the synchronized data source.
• B. Create a new data extension with the new fields.
• C. Create a data filter that includes the new fields.

Correct answer: A

Explanation

The correct answer is A because editing the fields in the synchronized data source is necessary to ensure that Marketing Cloud recognizes the new fields for segmentation. Options B and C do not address the need to modify the original data source, which is essential for synchronization to reflect the new fields.