Salesforce Certified Marketing Cloud Email Specialist — Question 123

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.

Which report should be run to provide this information?

Answer options

• A. Contacts Count
• B. Audience Engagement Over Time
• C. Contacts Analytics

Correct answer: A

Explanation

The correct answer is 'Contacts Count' because this report specifically tracks the number of contacts over time, allowing the manager to see changes in the customer population. The other options, while relevant for analyzing engagement or analytics, do not directly provide the count of contacts needed for this specific inquiry.