Salesforce Certified Marketing Cloud Email Specialist — Question 111

Northern Trail Outfitters (NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center.

What contributes to these unsubscribe reasons?

Answer options

• A. Universal Unsubscribe
• B. List Unsubscribe header
• C. Profile Center Unsubscribe

Correct answer: A

Explanation

The correct answer is A, Universal Unsubscribe, which allows Contacts to unsubscribe from all communications regardless of their interaction with the Preference Center. Options B and C refer to specific unsubscribe functionalities that do not apply to Contacts who have not visited the Preference Center.