Salesforce Certified Marketing Cloud Email Specialist — Question 110

Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.

Which Journey Builder component addresses the two requirements of this campaign?

Answer options

• A. Decision Splits
• B. Goals
• C. Exits

Correct answer: B

Explanation

The correct answer is Goals because it allows the campaign to stop sending emails to subscribers who make a purchase, fulfilling the requirement to cease communication. Decision Splits are used to segment contacts based on specific criteria, but they do not inherently stop communication. Exits are used to remove contacts from a journey but do not provide the functionality needed for tracking campaign success.