Salesforce Certified Marketing Cloud Email Specialist — Question 104

Northern Trail Outfitters is implementing Marketing Cloud and is unsure whether to use lists or data extensions. Their consultant recommended they use data extensions.
Which three considerations would be taken into account when recommending a data extension-based model over lists? (Choose three.)

Answer options

• A. They are storing product and store data.
• B. They have fewer than 250,000 subscribers.
• C. They have fewer than 15 data points.
• D. Flexible data storage is needed.
• E. Journey Builder will be used.

Correct answer: A, D, E

Explanation

The correct answer includes A, D, and E because data extensions are ideal for storing complex data such as product and store information (A), require more flexible data storage capabilities (D), and are compatible with Journey Builder (E). Options B and C are less relevant, as data extensions can support larger subscriber counts and more data points than those mentioned.