Salesforce Certified Marketing Cloud Email Specialist — Question 103

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? (Choose two.)

Answer options

• A. Ask the subscriber to log in to the Preference Center to confirm opt-out.
• B. Include an unsubscribe link in the header or footer of emails.
• C. Ensure opt-out mechanisms are operational for at least 30 days post-send.
• D. Process every individual's unsubscribe request within 14 business days.

Correct answer: B, C

Explanation

Option B is correct because including an unsubscribe link in the header or footer of emails is a best practice for visibility and compliance with CAN-SPAM. Option C is also correct since it's important to maintain operational opt-out mechanisms for at least 30 days after the email is sent, allowing users sufficient time to unsubscribe. Option A is incorrect as requiring a login to opt-out can create barriers for users, and Option D, while a good practice, is not a requirement under CAN-SPAM.