Salesforce Certified Marketing Cloud Consultant — Question 98

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.
What should be recommended?

Answer options

• A. Google Analytics 360
• B. Data Studio
• C. Einstein Engagement Scoring
• D. Audience Studio

Correct answer: B

Explanation

Data Studio allows for the visualization of data and can help in analyzing which segments of users are highly engaged, thus enabling Northern Trail Outfitters to make informed decisions about whom to exclude from display campaigns. The other options do not provide the same level of data visualization and segmentation capabilities necessary for this specific task.