Salesforce Certified Marketing Cloud Consultant — Question 97

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
✑ Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse.
✑ Contact records will be augmented by relational data tables via Contact Builder.
✑ Customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

Answer options

• A. Data extensions are necessary for Contact Builder.
• B. Data extensions allow for add/update Import File Activity.
• C. Data extensions can store HTML code as an attribute.
• D. Data extensions support Customer ID to be used as Subscriber Key.

Correct answer: A

Explanation

The correct answer is A because data extensions are essential for using Contact Builder, which allows for more complex data relationships and structures. Options B and D are incorrect as they do not specifically highlight the unique aspect of data extensions in relation to Contact Builder. Option C is irrelevant since storing HTML code is not a primary distinguishing feature of data extensions.