Salesforce Certified Marketing Cloud Consultant — Question 94

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

Answer options

• A. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
• B. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
• C. Use a Data Extension Entry Source with an applied filter based on recent member activity.
• D. Use a Query Activity in Automation Studio to create a segment before entering the journey.

Correct answer: C

Explanation

Option C is correct because using a Data Extension Entry Source with a filter allows Northern Trail Outfitters to specifically include only the contacts who have met the recent activity criteria. Option A is incorrect as an Import Activity does not directly serve as an entry source. Option B is wrong because a Contact Data Entry Source does not facilitate filtering based on recent activity. Option D is not optimal since creating a segment with a Query Activity occurs after the entry source configuration, rather than during.